{"id":6629,"date":"2018-03-22T14:18:41","date_gmt":"2018-03-22T12:18:41","guid":{"rendered":"http:\/\/www.jmihai.ro\/blog\/?p=6629"},"modified":"2018-03-26T09:59:36","modified_gmt":"2018-03-26T06:59:36","slug":"single-malt-society-si-in-timisoara","status":"publish","type":"post","link":"https:\/\/www.jmihai.ro\/blog\/single-malt-society-si-in-timisoara\/","title":{"rendered":"Single Malt Society si in Timisoara"},"content":{"rendered":"

Chiar daca nu consum alcool foarte des, atunci cand fac asta incerc sa savurez un vin ori un whisky bun. Asadar, cand am primit invitatia la evenimentul de lansare Single Malt Society<\/a>, la Timisoara, am raspuns pozitiv fara sa stau prea mult pe ganduri. Si foarte bine am facut. <\/span><\/p>\n

In cadrul evenimentului am reusit sa degust mai multe sortimente de single malt: Glenfiddich, The Balvenie si Chapter 7. Parca tot Glenfiddich imi place mai mult, dar nu exclud ca opinia mea sa fie influentata de obisnuinta. Probabil mai am nevoie de cativa ani de viata ca sa inteleg cu adevarat aromele unui Chapter 7.<\/p>\n

La evenimentul gazduit de Adi Despot am fost impreuna cu Adriana<\/a>, Emilia<\/a> si Marius<\/a>. Chiar daca (inca) nu am primit raspuns legat de activitatea clubului, am inteles din discutiile de la lansare ca se doreste promovarea la nivel national a single malt-ului, urmand ca pe termen mediu si lung sa existe evenimente – cu degustari – dedicate pasionatilor. Probabil ca apartenenta la grup are si alte avantaje si imediat ce voi primi mai multe informatii, le voi publica pe blog.<\/p>\n

Un paragraf important din comunicatul de presa:<\/p>\n

\u201eSingle malt-ul c\u00e2\u0219tig\u0103 teren pe pie\u021bele din \u00eentreaga lume \u0219i inclusiv la noi putem observa un interes din ce in ce mai mare pentru aceast\u0103 categorie de whisky. Este o b\u0103utur\u0103 rafinat\u0103 care se produce pe totglobul, din Europa p\u00e2n\u0103 in Asia, \u00een Africa, Australia sau Statele Unite ale Americii. \u00cens\u0103 ceea ce ne bucur\u0103 \u0219i mai mult este faptul c\u0103 lansarea proiectului \u201eSingle Malt Society\u201d a coincis cu producerea primului single malt 100% rom\u00e2nesc, la ini\u021biativa Alexandrion Group. Conform regulilor de preparare a unui single malt, distilatul trebuie p\u0103strat cel pu\u021bin trei ani \u00een butoaie de stejar p\u00e2n\u0103 a-l putea degusta, dar acest demers \u0219i \u201eSingle Malt Society\u201d ne vor ajuta s\u0103 punem Rom\u00e2nia pe harta \u021b\u0103rilor produc\u0103toare \u0219i consumatoare de single malt.\u201d, a declarat R\u0103zvan Vasile, director comercial Alexandrion Group.<\/p><\/blockquote>\n

Asadar, in aproximativ 3 ani vom putea consuma single malt romanesc, in cluburi de pasionati din Romania. E un important pas inainte, zic eu.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

\n

Later edit:<\/strong><\/span> pentru ca am primit si raspunsurile la intrebarile despre care scriam mai sus, le atasez articolului:<\/p>\n

1. Ce presupune apartenenta la Single Malt Society?<\/strong><\/p>\n

Statutul de membru Single Malt Society ofer\u0103 celor \u00eenscri\u0219i \u00een club acces la evenimente \u0219i \u00eent\u00e2lniri, at\u00e2t cu speciali\u0219ti single malt, c\u00e2t \u0219i cu ambasadorii proiectului: Olimpia Melinte, Alina Ceu\u0219an, Adrian Despot \u0219i Petre Fumuru. Plec\u00e2nd de la valorile \u0219i preocup\u0103rile membrilor s\u0103i, Single Malt Society reune\u0219te oameni cu personalit\u0103\u021bi \u0219i ocupa\u021bii diferite, dar care \u00eemp\u0103rt\u0103\u0219esc aprecierea pentru acest tip de whisky. \u00centruc\u00e2t single malt-ul poate fi considerat elita categoriei de whisky, aceast\u0103 b\u0103utur\u0103 li se potrive\u0219te celor care acord\u0103 o aten\u021bie deosebit\u0103 alegerilor pe care le fac, inclusiv \u00een materie de consum, alegeri care reflect\u0103 respectul de sine \u0219i interesul pentru calitatea stilului de via\u021b\u0103.<\/p>\n

\u00censcrierea se face pe platforma www.singlemaltsociety.ro, care func\u021bioneaz\u0103 ca o poart\u0103 de acces \u00een comunitate, dar \u0219i ca o bibliotec\u0103 digital\u0103 care con\u021bine materiale despre fabricarea unui whisky single malt \u0219i \u021b\u0103rile \u00een care acesta se produce, arta de a-l savura, nout\u0103\u021bi din partea ambasadorilor, precum \u0219i alte secrete despre aceast\u0103 b\u0103utur\u0103 care \u00eembin\u0103 tradi\u021bia cu modernitatea.<\/p>\n

2. In ce fel de evenimente se implica Single Malt Society?<\/strong><\/p>\n

Single Malt Society se adreseaz\u0103 tuturor rom\u00e2nilor pentru care bunul gust \u0219i calitatea conteaz\u0103, motiv pentru care proiectul este g\u00e2ndit s\u0103 acopere patru regiuni importante din Rom\u00e2nia, respectiv:
\nBanat, Moldova, Transilvania \u0219i Muntenia. \u00centruc\u00e2t aceast\u0103 ini\u021biativ\u0103 este nou\u0103, am organizat p\u00e2n\u0103 acum c\u00e2te un eveniment de lansare \u00een trei dintre aceste regiuni, \u00een Timi\u0219oara, Ia\u0219i \u0219i Cluj, urm\u00e2nd ca un al patrulea eveniment de acest gen s\u0103 fie organizat \u00een aceast\u0103 prim\u0103var\u0103 la Bucure\u0219ti. Lans\u0103rile oficiale au reprezentat pentru noi o bun\u0103 ocazie de a interac\u021biona direct cu iubitorii de single malt din aceste ora\u0219e \u0219i inten\u021bion\u0103m ca fiecare dintre ele s\u0103 fie urmate de degust\u0103ri de single malt organizate \u00een num\u0103r mai restr\u00e2ns.<\/p>\n

Cea mai recent\u0103 ac\u021biune de acest gen a fost evenimentul \u201eSingle malt la feminin\u201d, unde mai multe doamne din Ia\u0219i au participat la o degustare de whisky single malt al\u0103turi de Olimpia Melinte, ambasador Single Malt Society pentru Moldova. Vom organiza degust\u0103ri \u0219i \u00eent\u00e2lniri speciale dedicate single malt-ului inclusiv \u00een Timi\u0219oara, unele dintre ele \u0219i \u00een compania lui Adrian Despot, ambasadorul Single Malt Society pentru Banat.<\/p>\n

Fiind un proiect na\u021bional, evenimentele Single Malt Society vor ajunge \u0219i \u00een alte ora\u0219e din \u021bar\u0103 chiar dac\u0103 \u00een ele nu au avut loc lans\u0103ri. De asemenea, nu excludem \u00een viitor posibilitatea de a ne asocia cu proiecte care ne \u00eemp\u0103rt\u0103\u0219esc valorile, pun\u00e2nd accent pe calitate, pasiune \u0219i rafinament.<\/p>\n

3. Cum anume intentioneaza sa se extinda si sa se dezvolte clubul?<\/strong><\/p>\n

\u00cen doar 5 luni de la lansare, comunitatea noastr\u0103 a \u00eenregistrat peste 1.500 de membri \u00eenscri\u0219i, num\u0103rul lor cresc\u00e2nd de la zi la zi. Este un rezultat care ne bucur\u0103 \u00eentruc\u00e2t ne dorim ca, \u00eempreun\u0103 cu ambasadorii \u0219i membrii clubului, s\u0103 dezvolt\u0103m cultura single malt-ului \u00een Rom\u00e2nia \u0219i astfel s\u0103 punem \u021bara noastr\u0103 pe harta marilor state consumatoare de single malt. Aceast\u0103 b\u0103utur\u0103 rafinat\u0103 se consum\u0103 pe tot globul, din Europa p\u00e2n\u0103 in Asia, din Africa p\u00e2n\u0103 in Australia sau \u00een Statele Unite ale Americii.<\/p>\n

Inten\u021bion\u0103m s\u0103-l facem c\u00e2t mai atractiv pentru public prin con\u021binutul interesant publicat pe platforma proiectului, dar mai ales prin evenimentele \u00een care membrii au ocazia s\u0103 deguste diferite tipuri de single malt \u0219i s\u0103 descopere pove\u0219tile captivante ale acestei categorii de whisky.<\/p>\n

4. Cum intentioneaza clubul sa acopere componenta de responsabilitate sociala?<\/strong><\/p>\n

Single Malt Society poate fi perceput \u00een sine ca un proiect de responsabilitate social\u0103 deoarece \u00ee\u0219i propune s\u0103 contribuie la educarea publicului rom\u00e2n cu privire la consumul de calitate. Proiectul a fost demarat la finalul anului trecut de c\u0103tre Alexandrion Group, la ini\u021biativa CEO-ului companiei, Nawaf Salameh, \u0219i se adreseaz\u0103 unui public educat, din ce \u00een ce mai atent la ceea ce cump\u0103r\u0103 \u0219i care este \u00een c\u0103utare de produse \u0219i experien\u021be premium. \u00centruc\u00e2t consumul de single malt reflect\u0103 un stil de via\u021b\u0103, \u0219i nu un mod de via\u021b\u0103, comunitatea noastr\u0103 vine \u00een \u00eent\u00e2mpinarea nevoilor acestei categorii de consumatori.<\/p>\n

\u00cen plus, Single Malt Society \u00eemprumut\u0103 din valorile asocia\u021biei exclusiviste \u201eThe Keepers of the Quaich\u201d, asocia\u021bie care, \u00een 2016, l-a numit pe CEO-ul Alexandrion drept Keeper of the Quaich pentru
\nmerite deosebite \u00een cre\u0219terea categoriei de single malt \u00een Rom\u00e2nia, devenind astfel singurul reprezentant al Europei de Est \u00eenvestit cu aceast\u0103 titulatur\u0103. Cu membri din peste 82 de \u021b\u0103ri \u0219i invita\u021bi speciali precum Prin\u021bul Charles \u0219i pre\u0219edintele american Ronald Reagan, organiza\u021bia \u201eThe Keepers of the Quaich\u201d beneficiaz\u0103 de un statut special din partea guvernului sco\u021bian \u0219i are grij\u0103 ca selec\u021bia membrilor s\u0103i s\u0103 urmeze un proces riguros, pu\u021bini fiind cei care ajung s\u0103 primeasc\u0103 aceast\u0103 recunoa\u0219tere.<\/p>\n

Din pozi\u021bia de Keeper of the Quaich, Nawaf Salameh \u00ee\u0219i asum\u0103 responsabilitatea de a asigura iubitorilor de single malt acces la o lume a exper\u021bilor de top \u0219i a produselor cu adev\u0103rat speciale, inclusiv primul single malt produs \u00een Rom\u00e2nia.<\/p>\n

\n

Raspunsurile sunt oferite de catre Drago\u0219 Mateescu, Project Manager Single Malt Society<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Chiar daca nu consum alcool foarte des, atunci cand fac asta incerc sa savurez un vin ori un whisky bun. Asadar, cand am primit invitatia la evenimentul de lansare Single Malt Society, la Timisoara, am raspuns pozitiv fara sa stau prea mult pe ganduri. Si foarte bine am facut. In cadrul evenimentului am reusit sa […]<\/p>\n","protected":false},"author":7,"featured_media":6632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[3809],"class_list":["post-6629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente","tag-whisky"],"yoast_head":"\nSingle Malt Society si in Timisoara | J. 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