{"id":3834,"date":"2010-09-25T22:35:08","date_gmt":"2010-09-25T22:35:08","guid":{"rendered":"http:\/\/www.jmihai.ro\/blog\/?p=3834"},"modified":"2016-11-02T08:57:43","modified_gmt":"2016-11-02T08:57:43","slug":"la-cumparaturi-provenienta-superhyper-marketurilor-din-romania","status":"publish","type":"post","link":"https:\/\/www.jmihai.ro\/blog\/la-cumparaturi-provenienta-superhyper-marketurilor-din-romania\/","title":{"rendered":"La cumparaturi (Provenienta Super\/Hyper Marketurilor din Romania)"},"content":{"rendered":"

\"supermarket\"Cu sau fara criza, oamenii vor continua sa consume cel putin ceea ce e de baza. Motiv pentru care supermarketurile si hypermarketurile vor continua sa aiba succes cam peste tot in Europa. Da, ma limitez sa vorbesc doar despre Europa.<\/p>\n

In timp ce rasfoiam o oferta de la Auchan, mi-a venit in minte o intrebare simpla : ce lant de supermarketuri sau hypermarketuri (sau cum s-or mai numi) s-au lansat efectiv in Romania ? Adica un grup de romanasi care sa investeasca bani in afacerea asta care pare ca merge, indiferent de vremuri.<\/p>\n

Evident, cautare rapida pe Google si gasesc raspunsul. Nu avem un lant de supermarketuri de provenienta romaneasca. Nici macar un lant de mini-super-marketuri<\/em> ( who-hoo ). Mai jos aveti dovada :
\n
\nIn primul rand, post de plecare a fost articolul asta de pe wikipedia<\/a>.<\/p>\n

Profi & Cora<\/h2>\n

1851<\/strong> – Jules si Adolphe incep o afacere impreuna, Delhaize Ferres, cunoscuta si sub numele de “Leul”, care se va extinde in peste zece tari si trei continente.
\nLouis, independent de fratii sai, va deveni strabunicul grupului Delhaize. Astazi, grupul Delhaize cuprinde marci de prestigiu in domeniul distributiei: hipermarketurile Cora<\/strong>, reteaua de supermarketuri Match si Smatch, PROFI<\/strong>, dar si magazinele de specialitate pe domenii specifice: Truffaut (gradinarit), Animalis (animale).In Europa, grupul este prezent pe pietele din Franta, Belgia, Luxemburg, Ungaria si Romania.<\/p>\n

1974 – Nasterea marcii Cora<\/strong><\/p>\n

La inceputul secolului XX, unchii fratilor Delhaize (Georges si Rene) au trecut frontiera belgiana si s-au stabilit in nordul si respectiv estul Frantei. Primul a infiintat les Docks du Nord la Lille. Cel de-al doilea a cumparat firma Sanal din Nancy si Sadal din Strasbourg.<\/p><\/blockquote>\n

sursa informatie | Sursa informatie 2<\/a> | provenienta<\/strong> : Belgia<\/p>\n

————————————————–<\/p>\n

Auchan<\/h2>\n

1961 – crearea marcii Auchan
\n<\/strong>Gerard Mulliez, infiinteaza primul magazin Auchan la Rubaix, langa Lille.
\nCartierul numit “Hauts Champs” va da numele societatii.<\/p><\/blockquote>\n

sursa informatie<\/a> | provenienta<\/strong> : Franta<\/p>\n

————————————————–<\/p>\n

Real<\/h2>\n

Divizia real,-<\/em> Hypermarket face parte din METRO Group, unul dintre cei mai mari retaileri din lume, prezent in 31 de tari unde detine peste 2.400 de unitati in care lucreaza in jur de 270.000 de angajati.<\/p>\n

In Germania compania real,\u2013<\/em> SB Warenhaus GmbH are peste 350 de hipermarketuri unde aproape un milion de germani isi fac cumparaturile zilnice. real,- Hypermarket a intrat pe piata internationala in 1997, odata cu deschiderea primelor magazine din Polonia. Astazi compania are 80 de magazine in Polonia, Turcia, Rusia \u00c2\u00bai Romania. Anul trecut, real,-<\/em> a preluat magazinele din Germania ale lantului american de retail Wal-Mart, iar in Polonia a preluat lantul de magazine G\u00c3\u00a9ant.<\/p><\/blockquote>\n

sursa informatie | provenienta<\/strong> : Germania<\/p>\n

————————————————–<\/p>\n

Billa<\/h2>\n

In decembrie 1953 pianistul de numai 36 de ani Karl Wlaschek deschidea in Viena primul magazin de produse cosmetice in regim discount.<\/span><\/p>\n

In 1961 firma primea numele BILLA, \u00eensemnand \u00een limba germana “magazin ieftin” (Billiger Laden), strategia clara a preturilor avantajoase ducand la pozitia de cel mai de succes lant de supermagazine \u00een Austria de astazi.<\/span><\/p><\/blockquote>\n

sursa informatie | provenienta<\/strong> : Austria<\/p>\n

————————————————–<\/p>\n

Kaufland<\/h2>\n

Josef Schwarz fuzioneaza compania sa comerciala cu Studfructe. Firma se transforma intr-un en-gros de produse alimentare.<\/p>\n

1984 – Deschiderea primului magazin cu autoservire Kaufland la Neckarsulm.<\/p><\/blockquote>\n

sursa informatie | provenienta<\/strong> : Germania<\/p>\n

————————————————–<\/p>\n

Carrefour<\/h2>\n

1959 – The Carrefour Group was created by Fournier and Defforey families<\/p>\n

1960 – Carrefour opens its first supermarket in Annecy, Haute-Savoie<\/p><\/blockquote>\n

sursa informatie | provenienta<\/strong> : Franta<\/p>\n

————————————————–<\/p>\n

Plus Discount<\/h2>\n

1972<\/strong> Deschiderea primului magazin Plus \u00een Duisburg, Germania<\/p><\/blockquote>\n

sursa informatie | provenienta<\/strong> : Germania<\/p>\n

————————————————–<\/p>\n

Penny Market<\/h2>\n

Grupul REWE este unul din liderii europeni in comertul alimentar si in turism. de la infiintarea sa in 1927, grupul REWE a ajuns de la un comerciant local la un concern multinational.<\/p><\/blockquote>\n

sursa informatie | provenienta<\/strong> : Austria<\/p>\n

————————————————–<\/p>\n

Spar<\/h2>\n

SPAR a fost fondat \u00een Olanda \u00een 1932. Adriaan van Well a fost fondatorul companiei. \u201cDESPAR\u201d<\/strong> este acronimul unei fraze din limba olandez\u0103, \u201cto\u0163i vor beneficia de pe urma cooper\u0103rii unite\u201d, principiu ce st\u0103 \u015fi ast\u0103zi la baza filozofiei brand-ului SPAR.<\/p><\/blockquote>\n

sursa informatie | provenienta<\/strong> : Olanda<\/p>\n

————————————————–<\/p>\n

Angst<\/h2>\n

1942 In timpul celui de al II lea razboi mondial dl Heiri Angst, incepe \t\tsa lucreze ca macelar independent.<\/p>\n

1946 \t\tHeiri si Madi Angst deschid in Lehenstrasse, Zurich o macelarie.<\/p>\n

1978 \t\tAngst dezvolta fabrici si in afara granitelor Elvetiei, deschizand o \t\tprima fabrica in Brazilia.<\/p><\/blockquote>\n

sursa informatie<\/a> | provenienta<\/strong> : Elvetia<\/p>\n

————————————————–<\/p>\n

Mega Image<\/h2>\n

Delhaize Goup este unul din cele mai mari lanturi de retail din lume, avand sediul central in Belgia. Delhaize Group a fost fondat in Belgia in anul 1867, iar astazi opereaza in America de Nord, Europa si Asia de Sud \u2013Est.<\/p><\/blockquote>\n

sursa informatie | provenienta<\/strong> : Belgia<\/p>\n

————————————————–<\/p>\n

Selgros<\/h2>\n

SELGROS\u00a0 \u00a0CASH&CARRY\u00a0\u00a0SRL \u00a0Rom\u00e2nia<\/strong> apar\u0163ine\u00a0 concernului OHG FEGRO\/SELGROS Gesellschaft f\u00fcr Gro\u00dfhandel mbH & Co<\/strong> din Germania, cu sediul \u00een ora\u015ful Neu Isenburg, l\u00e2ng\u0103 Frankfurt. Concernul a fost \u00eenfiin\u0163at \u00een 1989 prin fuziunea\u00a0 grupurilor comerciale Fegro \u015fi Selgros, de\u0163in\u00e2nd \u00een prezent 77 de magazine, 44 \u00een Germania, 12 \u00een Polonia, 3 \u00een Rusia \u015fi 18 \u00een Rom\u00e2nia. Din anul 2009 Fegro\/Selgros Germania<\/strong> a devenit parte a grupului TransGourmet Holding SE, un Joint-Venture \u00eenfiin\u0163at de c\u0103tre Rewe Group K\u00f6ln<\/strong> \u015fi Coop Elve\u0163ia<\/strong>.<\/p><\/blockquote>\n

sursa informatie<\/a> | provenienta<\/strong> : Germania –> ulterior este detinut de un grup Austriac + unul Elvetian.<\/p>\n

————————————————–<\/p>\n

Cateva Concluzii<\/h2>\n

1.\u00a0 Exista cateva grupuri mari care controleaza Centrul si Estul Europei la capitolul supermarket + hypermarket<\/p>\n

2.\u00a0 Nu am gasit nici macar o serie de 3-4 supermarketuri de provenienta romaneasca; daca cineva poate sa ma contrazica, astept bucuros informatiile<\/p>\n

3. Toate supermarketurile\/hypermarketurile au o istorie bogata; s-au dezvoltat in perioada in care Romania abia lucra la adaptarea la comunism<\/p>\n","protected":false},"excerpt":{"rendered":"

Cu sau fara criza, oamenii vor continua sa consume cel putin ceea ce e de baza. Motiv pentru care supermarketurile si hypermarketurile vor continua sa aiba succes cam peste tot in Europa. Da, ma limitez sa vorbesc doar despre Europa. In timp ce rasfoiam o oferta de la Auchan, mi-a venit in minte o intrebare […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[100],"tags":[56,3600],"class_list":["post-3834","post","type-post","status-publish","format-standard","hentry","category-review","tag-romania","tag-supermarketuri"],"yoast_head":"\nLa cumparaturi (Provenienta Super\/Hyper Marketurilor din Romania) | J. 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